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May Ecommerce Digest
As May flowers began to bloom in the Northern Hemisphere, our content dwelled upon expanding into the Brazilian ecommerce marketplace, growing the value of your ecommerce venture, and improving the...
View ArticleFive Features of Effective Ecommerce Sites
According to Statista, ecommerce sales in the U.S. are projected to exceed $430 billion by 2017. To secure a piece of that sizable opportunity, ecommerce sites must include features and functionality...
View ArticleAugust Ecommerce Digest
This month our Ecommerce Blog focused on some great ways for brands to generate more revenue through localization best practices, email marketing, user experience improvements and affiliate marketing....
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Ecommerce Eye Candy — Bad Data Is a Hazard to Your Customer Experience...
The quality of your data can affect every aspect of customer experience. From inbound customer service calls to outbound and multichannel marketing efforts, customer data can make or break customer...
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Ecommerce Eye Candy — Subscriptions and Ecommerce Consumer Psychology
If your company is shifting to a subscription billing model, your team is focused on moving from a transaction-centered mindset to one centered on forging and nurturing long-term customer...
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What Is the Difference Between User Experience and Customer Experience?
Too many people use the terms customer experience and user experience interchangeably. Although the two terms are closely related and may seem similar, there’s a bit of difference between the two....
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Monetizing AgTech — Account Setup User Experience
Last month, we explored monetization in the AgTech sector by looking at the subscription options and billing systems for two AgTech subscription businesses: Agrible’s Morning Farm Report and FarmLogs....
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Weathering the Brexit — Currency Fluctuations & Subscriptions
Selling subscriptions to a global audience requires strategic flexibility. In addition to localizing payment methods and languages, subscription companies must consider how they price their products in...
View ArticleDisrupt or Be Disrupted: Subscription Models for Your Business [Video]
Now that you have entered the era of customer experience, you have to deliver continuous value to build long-term relationships with your subscribers. That means providing a good customer experience...
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User Experience — The Unsubscribe Process
No one wants to see subscribers churning away. Ideally, a customer signs up and is in it for life, regularly renewing and purchasing upgrades and add-ons. But no matter how heavily you invest in your...
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